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Critical Perspectives on Multilevel Marketing: An Introduction to the Field of Critical Mlm Studies - Couverture rigide

 
9781035344314: Critical Perspectives on Multilevel Marketing: An Introduction to the Field of Critical Mlm Studies
Couverture rigide
ISBN 10 : 1035344319 ISBN 13 : 9781035344314
Editeur : Edward Elgar Publishing Ltd, 2026

Synopsis

This timely book critically analyses Multilevel Marketing (MLM) schemes, introducing what they are and why they are often associated with harmful outcomes. Leading experts assess how these exploitative income opportunities continue to attract thousands of people, despite frequently resulting in severe financial losses and compromised personal relationships.



Contributing authors investigate how MLM schemes create legitimacy by merging commerce, community and belief, while consumer protection is undermined through opaque business practices, weak regulations and industry lobbying. Chapters outline how MLM has created its own ecosystem of self-employment, masquerading as entrepreneurial freedom while advertising false autonomy and ensuring that few participants ever achieve meaningful economic reward. By emphasising participant experiences and tracing the entanglements of ideology, regulation and organisational strategy, this book advances Critical MLM Studies as a framework for understanding MLM as a global industry.



Presenting MLMs as frequently destructive and harmful, Critical Perspectives on Multilevel Marketing is an essential resource for scholars and students of business, economics and finance, management studies, marketing and consumer law. Consumer protection agencies and MLM activists will also benefit from its evidence-based approach.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Deanna Grant-Smith, Professor of Management, School of Business and Creative Industries, University of the Sunshine Coast, Australia and Claudia Groß, Associate Professor, TIAS Business School, Utrecht, the Netherlands

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2026
Langue
anglais
ISBN 10 
1035344319
ISBN 13 
9781035344314
Reliure
Relié
Nombre de pages
248
Éditeur
Grant-Smith Deanna, Gross Claudia
Coordonnées du fabricant
non disponible
Personne responsable
non disponible