Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that stimulate critical thinking.
A pioneer in the study of organizational listening, Jim Macnamara synthesizes his extensive research and knowledge surrounding the field in this Concise Introduction. Exploring how organizations including government departments and agencies, corporations, non-government organizations and institutions listen to their constituents and stakeholders, he highlights the essential role of listening in public communication.
Chapters summarize the theoretical foundation of organizational listening and present practical recommendations to address its challenges and opportunities. Macnamara demonstrates the tangible benefits of effective organizational listening and suggests how to adopt an 'architecture of listening' method to improve communication in organizations.
Key Features:
The Concise Introduction to Organizational Listening is a valuable resource for scholars and students of communication, business and management, public relations and communication, politics and public policy and marketing. Its practical guidance will also benefit practitioners, public policy advisers and consultants working in communication, government and policy development.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Jim Macnamara, Distinguished Professor of Public Communication, School of Communication, University of Technology Sydney, Australia
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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