How to Make Your Great Cases Even Better: A Guide to the Next Step in Case Research - Couverture rigide

Dolansky, Eric

Couverture rigide

ISBN 10 : 1035390361 ISBN 13 : 9781035390366

Editeur : Edward Elgar Publishing Ltd, 2026

Synopsis

This insightful book offers crucial guidance on writing better cases, harnessing Eric Dolansky’s extensive experience to improve both processes and outcomes. He emphasises that improving case writing increases the engagement of students, promotes further use of cases, and helps cases accomplish classroom aims successfully.

The book covers the entire process of case writing, from planning and preparation, to writing the case itself, through to using your work and publication. Chapters present key insights into finding and interacting with decision-makers to create better cases, improving the case 'hook' and narrative, as well as aligning theory, learning objectives, and analysis to create consistency. The book also includes a 120-point checklist for authors to ensure that the finished case manuscript incorporates everything already discussed.

How To Make Your Great Cases Even Better is an essential resource for scholars and educators in business and management, education, research and teaching methods, especially those involved in case writing. It is also a valuable read for administrators and leaders in higher education and research centres.

A propos du livre

À propos de l'auteur

Eric Dolansky, Associate Professor of Marketing, Department of Marketing, International Business, and Strategy, Goodman School of Business, Brock University, Canada

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1035390361
• ISBN 13: 9781035390366
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible