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Raise The Bar Change The Game: From Barcodes to AI - and what it takes to stay ahead - Couverture souple

Marcel, Brian

 
9781036957971: Raise The Bar Change The Game: From Barcodes to AI - and what it takes to stay ahead

Synopsis

Raise the Bar, Change the Game is not just a story about building a business—it’s about staying ahead when everything around you is changing.

When Brian Marcel first introduced barcode technology into Central and Eastern Europe after the fall of the Berlin Wall, few could have predicted how profoundly data would reshape the way businesses operate. What began as a journey in hardware and systems evolved into something much bigger: a deep understanding of how information flows through organisations—and how it can be used to drive performance.

Now, in this Updated Edition, Marcel reflects on that journey and brings the story forward into the age of artificial intelligence.

This book is built around three phases:

  • what it used to be like
  • the pivotal shifts that changed everything
  • what it takes to stay ahead today

Through real-world stories—from early struggles to major contracts and industry transformation—you’ll see how businesses move from simply capturing data to using it as a strategic asset.

The new chapter explores the next frontier: how AI, data, and intelligent systems are reshaping decision-making, efficiency, and competitive advantage—and what leaders need to do now to adapt.

This is not a theory book. It’s a practical perspective from someone who has lived through multiple waves of technological change.

If you’re building a business, leading a team, or navigating change, this book will challenge how you think about the future—and what it takes to stay ahead.

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