Raise the Bar, Change the Game is not just a story about building a business—it’s about staying ahead when everything around you is changing.
When Brian Marcel first introduced barcode technology into Central and Eastern Europe after the fall of the Berlin Wall, few could have predicted how profoundly data would reshape the way businesses operate. What began as a journey in hardware and systems evolved into something much bigger: a deep understanding of how information flows through organisations—and how it can be used to drive performance.
Now, in this Updated Edition, Marcel reflects on that journey and brings the story forward into the age of artificial intelligence.
This book is built around three phases:
Through real-world stories—from early struggles to major contracts and industry transformation—you’ll see how businesses move from simply capturing data to using it as a strategic asset.
The new chapter explores the next frontier: how AI, data, and intelligent systems are reshaping decision-making, efficiency, and competitive advantage—and what leaders need to do now to adapt.
This is not a theory book. It’s a practical perspective from someone who has lived through multiple waves of technological change.
If you’re building a business, leading a team, or navigating change, this book will challenge how you think about the future—and what it takes to stay ahead.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Paperback. Etat : new. Paperback. From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey.Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world.Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities.This updated edition includes a new chapter: "From Barcodes to AI - and What It Takes to Stay Ahead." An inspiring entrepreneurial journey from barcodes to AI, sharing practical lessons on leadership, resilience, innovation, and staying ahead in a rapidly changing business world. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781036957971
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Vendeur : California Books, Miami, FL, Etats-Unis
Etat : New. N° de réf. du vendeur I-9781036957971
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Paperback. Etat : New. Updated ed. N° de réf. du vendeur LU-9781036957971
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9781036957971
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9781036957971
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Vendeur : Revaluation Books, Exeter, Royaume-Uni
Paperback. Etat : Brand New. 211 pages. 6.00x0.48x9.00 inches. In Stock. N° de réf. du vendeur x-1036957977
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Vendeur : AussieBookSeller, Truganina, VIC, Australie
Paperback. Etat : new. Paperback. From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey.Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world.Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities.This updated edition includes a new chapter: "From Barcodes to AI - and What It Takes to Stay Ahead." An inspiring entrepreneurial journey from barcodes to AI, sharing practical lessons on leadership, resilience, innovation, and staying ahead in a rapidly changing business world. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781036957971
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey.Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world.Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities.This updated edition includes a new chapter:'From Barcodes to AI - and What It Takes to Stay Ahead.'. N° de réf. du vendeur 9781036957971
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Vendeur : CitiRetail, Stevenage, Royaume-Uni
Paperback. Etat : new. Paperback. From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey.Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world.Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities.This updated edition includes a new chapter: "From Barcodes to AI - and What It Takes to Stay Ahead." An inspiring entrepreneurial journey from barcodes to AI, sharing practical lessons on leadership, resilience, innovation, and staying ahead in a rapidly changing business world. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781036957971
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Vendeur : preigu, Osnabrück, Allemagne
Taschenbuch. Etat : Neu. Raise the Bar Change the Game | From Barcodes to AI -and What It Takes to Stay Ahead | Brian Marcel | Taschenbuch | Englisch | 2026 | Brian Marcel | EAN 9781036957971 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 135650069
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