Digital Product Management - Couverture souple

Lee, Boon Kee

 
9781041013211: Digital Product Management
Couverture souple
ISBN 10 : 1041013213 ISBN 13 : 9781041013211
Editeur : CRC Press, 2025

Synopsis

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.

The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.

This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CRC Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1041013213
ISBN 13 
9781041013211
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781041013228: Digital Product Management

Edition présentée

ISBN 10 :  1041013221 ISBN 13 :  9781041013228
Editeur : CRC Press, 2025
Couverture rigide