Articles liés à Manage the Message, Change the Outcome

Manage the Message, Change the Outcome - Couverture rigide

Goodwin, Tara

 
9781041026020: Manage the Message, Change the Outcome
Couverture rigide
ISBN 10 : 1041026021 ISBN 13 : 9781041026020
Editeur : Routledge, 2025

Synopsis

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.

It's not "if" leaders experience a crisis, it's "when" and "how severe," but crisis planning is often overlooked or deferred to a later date that's never scheduled. Combining the author's three decades of crisis knowledge with memorable stories from the trenches, this book offers sound, practical advice and immediate actionable steps to master the fundamentals of crisis planning and response. Topics covered include how to identify an internal crisis (before someone else does), how to establish and staff a crisis team, how to understand stakeholders' minds and hearts when a crisis hits and why size doesn't matter when it comes to crisis.

An essential guide for C-Suite executives of companies of all sizes, this book is particularly critical for leaders in construction, pharma, manufacturing, chemicals, transportation, government, nonprofit organizations, food production and hospital systems. Crisis management and PR students will also benefit.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tara Goodwin, a lifelong entrepreneur and founder of Goodwin Consulting and co-founder of Crisis Interception, Inc., brings more than three decades of experience to her consulting practice. She is considered an expert in crisis communications, media relations, digital media, crisis training, strategic events and effective content development and curation. She is a Vistage speaker and was named one of Boston's top 10 PR Specialists twice in three years by Women's Business Boston and one of the "Top PR Firms in Boston" by Expertise.com from 2018 to 2025.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2025
Langue
anglais
ISBN 10 
1041026021
ISBN 13 
9781041026020
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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