Articles liés à The Business of Analytics

The Business of Analytics - Couverture souple

Long, Jamey M.; Pisani, Joseph A.

 
9781041045076: The Business of Analytics
Couverture souple
ISBN 10 : 1041045077 ISBN 13 : 9781041045076
Editeur : Routledge, 2025

Synopsis

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.

Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:

-Real-world case studies demonstrating successful analytics integration across industries

-Interactive learning elements that reinforce key concepts through hands-on application

-Industry insights from leading professionals who leverage analytics daily

-Practical applications showcasing how analytical frameworks solve authentic business challenges

The text addresses critical statistical concepts while providing a road map for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.

This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2025
Langue
anglais
ISBN 10 
1041045077
ISBN 13 
9781041045076
Reliure
Broché
Nombre de pages
474
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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