The Communal Consumption Experience: Ritual, Exchange and the Business of Connection - Couverture rigide

Couverture rigide

ISBN 10 : 1041048882 ISBN 13 : 9781041048886

Editeur : Routledge, 2025

Synopsis

This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.

A propos du livre

À propos de l'auteur

Brittney C. Bauer is Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago, USA. She is the Director of the Quinlan School of Business Behavioral Lab (QuinLab). Her major research interests are centered on consumer behavior and international marketing, particularly in understanding consumer psychological attachments and social judgements. Her work has been published in several well-respected journals.

Adam J. Mills is Associate Dean, Associate Professor of Marketing, and Chase Professor of Minority Entrepreneurship at Loyola University New Orleans College of Business, USA. He serves as Associate Editor of Journal of Strategic Marketing and the Journal of Marketing Education. His research investigates the engineering of customer experience in both retail and educational spaces, with a focus on brand storytelling and service innovation.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1041048882
• ISBN 13: 9781041048886
• Reliure: Relié
• Nombre de pages: 98
• Éditeur: Bauer Brittney C., Mills Adam J.
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne