Strategic Communication for Impactful Partnership - Couverture souple

Pathak-Shelat, Manisha; Tewari, Ruchi; Oza, Sushama

Couverture souple

ISBN 10 : 1041065221 ISBN 13 : 9781041065227

Editeur : Routledge India, 2025

Synopsis

Foundational to partnership-building, strategic communication can result in meaningful and sustainable social impact. This book offers insights into the significance of strategic communication to nurture and sustain partnerships between the civil society, government, and market by aligning their complementary strengths.

Grounded in global research and informed by theory and industry practices, the book provides an in-depth analysis of important aspects critical in building multi-sectoral partnerships. It underlines why successful and sustainable partnerships must be initiated with a clear and shared vision, proper planning, and nurtured with care while employing strategic communication to facilitate the entire process. Through clearly articulated case studies, practical tools and techniques, and adaptable frameworks, the authors demonstrate how communication must be intentionally designed and responsive to evolving contexts and how these tools and strategies can be applied in one's professional work.

This book will be of great interest to researchers, academics, and professionals in communication studies, public relations, organisational communication, governance, public policy and administration, political science, sociology, and business and management studies.

A propos du livre

À propos de l'auteur

Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA's Centre for Development Management and Communication (CDMC).

Ruchi Tewari is an Associate Professor--Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean--Marketing, Communication, and Public Affairs.

Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.

Détails de l'édition

• Éditeur: Routledge India
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1041065221
• ISBN 13: 9781041065227
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne