Articles liés à Decoding Global Marketing Decisions

Decoding Global Marketing Decisions - Couverture rigide

 
9781041093169: Decoding Global Marketing Decisions
Couverture rigide
ISBN 10 : 1041093160 ISBN 13 : 9781041093169
Editeur : Auerbach Publications, 2026

Synopsis

Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship.

As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data-driven intelligence with human-centered emotional insight. This book presents cutting-edge research and practical frameworks that reveal how entrepreneurs and marketers can harness AI-powered tools, emotionally intelligent strategies, and innovative digital models to drive sustainable business growth across borders.

Key topics include:

  • Empowered and data-driven decision-making in global markets
  • Emotional intelligence as a driver of entrepreneurial success
  • AI-powered marketing strategies and analytics
  • Cross-cultural consumer behavior and engagement
  • AI transformation in finance, influencer marketing, and sports branding
  • Emotionally intelligent chatbots and human–AI collaboration
  • Ethical, governance, and trust considerations in AI adoption

Edited by a distinguished international panel of experts, this book is an essential resource for scholars, practitioners, and advanced students seeking to understand the intersection of technology, emotion, and entrepreneurship in the modern global economy.

This book is particularly valuable for:

  • Marketing and entrepreneurship researchers
  • MBA and postgraduate students
  • Business leaders and startup founders
  • Digital strategists and innovation managers
  • Policymakers and AI governance professionals

Together, these contributions decode the complex interplay between intelligence, emotion, and innovation offering a roadmap for entrepreneurial success in the era of intelligent global marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Prof. Thomas Heinrich Musiolik is a Chair Professor of Marketing and Technology at Woxsen University in Hyderabad, India.

Prof. Dr. Jose Esteves is the Dean and President of the Executive Board at Porto Business School, a leading institution for executive education and research in Portugal.

Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence & Business Analytics at School of Business, Woxsen University, India.

Dr. Raul Villamarin Rodriguez is the Vice President, Woxsen University and an Adjunct Professor at Universidad del Externado, Bogotá, Colombia.

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Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Auerbach Publications
Date d'édition
2026
Langue
anglais
ISBN 10 
1041093160
ISBN 13 
9781041093169
Reliure
Relié
Nombre de pages
332
Éditeur
Musiolik Thomas Heinrich, Esteves Jose, Kannan Hemachandran, Rodriguez Raul Villamarin
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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