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Synopsis
Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.
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Information Processing Research in Advertising
Edité par
Taylor and Francis Ltd, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
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Information Processing Research in Advertising (Hardcover)
Edité par
Taylor & Francis Ltd, London, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
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Hardcover. Etat : new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781041378211
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Information Processing Research in Advertising (Psychology Revivals)
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Information Processing Research in Advertising
Edité par
Taylor and Francis Ltd, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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Information Processing Research in Advertising (Hardcover)
Edité par
Taylor & Francis Ltd, London, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
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Vendeur : AussieBookSeller, Truganina, VIC, Australie
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Hardcover. Etat : new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781041378211
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Information Processing Research in Advertising
Edité par
Routledge, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
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Information Processing Research in Advertising
Edité par
Taylor & Francis, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Etat : New. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering . N° de réf. du vendeur 3204855923
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Information Processing Research in Advertising (Hardcover)
Edité par
Taylor & Francis Ltd, London, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781041378211
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Information Processing Research in Advertising
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Information Processing Research in Advertising
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Taylor & Francis Ltd (Sales) Sep 2026, 2026
ISBN 10 : 1041378211
ISBN 13 : 9781041378211
Neuf
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Buch. Etat : Neu. Neuware - Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. N° de réf. du vendeur 9781041378211
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