Nobody Wants Your AI: A practical guide to value selling in the AI era - Couverture souple

Buchanan, Mr Andrew

Couverture souple

ISBN 10 : 1066805806 ISBN 13 : 9781066805808

Editeur : Andrew Buchanan, 2026

Synopsis

Nobody Wants Your AI
A Practical Guide to Value Selling in the AI Era
The hard truth?
They don't want your models, your platform, your agents or your latest breakthrough. They want lower costs, faster growth, reduced risk, better decisions and a competitive advantage.
For decades, technology sales have followed the same playbook: demonstrate the product, explain the features, overcome objections and negotiate the price.
That playbook is breaking down.
AI isn't another software category. It's a business transformation. Buyers aren't evaluating technology; they're deciding whether to change how their organisation operates. That demands a completely different sales conversation.
Drawing on more than 40 years of enterprise technology sales experience, Andy Buchanan reveals the commercial frameworks, questioning techniques and value-led approach that consistently win complex AI opportunities. Packed with practical examples, real customer conversations and immediately usable tools, this book shows how to build compelling business cases, engage senior decision-makers and move AI projects from curiosity to commitment.
Whether you're an account executive, sales leader, founder or AI partner, this book will change how you think about selling AI.
Because:
Nobody wants your AI. They want the business outcomes only AI can deliver.

Détails de l'édition

• Éditeur: Andrew Buchanan
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1066805806
• ISBN 13: 9781066805808
• Reliure: Broché
• Nombre de pages: 97
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg