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Taylormaking: A New Era of Modern Branding and Customer Connection - Couverture souple

Hughes, Ken

 
9781068179709: Taylormaking: A New Era of Modern Branding and Customer Connection
Couverture souple
ISBN 10 : 1068179708 ISBN 13 : 9781068179709
Editeur : Ken Hughes, 2025

Synopsis

Taylormaking explores what every brand and business can learn from Taylor Swift’s extraordinary ability to build customer loyalty and emotional connection. Using each of twelve albums as a framework, consumer behaviour expert Ken Hughes unpacks the secrets behind her brand intimacy, fan devotion, tribal community and customer experience mastery. From authenticity and values-led leadership, to team empowerment and emotional vulnerability, this book reveals powerful Customer Experience (CX) lessons hidden in plain sight. Whether you're in the CX, marketing, leadership, or brand strategy fields, this is your guide to creating unforgettable experiences that truly connect — all through the lens of the most successful pop brand of our time.

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Éditeur
Ken Hughes
Date d'édition
2025
Langue
anglais
ISBN 10 
1068179708
ISBN 13 
9781068179709
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg