BRIDGING THE GAP: YOUR GUIDE TO UNDERSTANDING THE TECH AND YOUR TECHIES - Couverture souple

McCurdy, Kasey; Weaver, Andrew

Couverture souple

ISBN 10 : 1068280816 ISBN 13 : 9781068280818

Editeur : Bite-Sized Books, 2025

Synopsis

Technology is transforming every corner of business at breakneck speed. For many leaders without a technical background, this creates a daunting challenge: how to steer an organisation through rapid digital change while relying on engineers, developers, and technologists who often speak a different language. Misunderstandings grow, communication falters, and the divide between business and tech becomes a costly fracture—one that can derail projects, drain morale, and erode competitive advantage.

This book is a practical guide for the “non-techie” leader. Drawing lessons from history—from the steam engine to the streaming age—it shows that the tension between visionaries and engineers is nothing new, but it can be overcome. With real-world case studies, insights from global tech leaders, and clear explanations of core technologies, it reveals how to decode both the systems and the people who build them.

The authors argue that successful companies don’t pit business against technology—they build intentional partnerships between the two. Whether you’re a CEO, board member, or senior manager, this book will help you close the gap, align priorities, and lead with confidence in the digital era.

Because when business and technology leaders truly collaborate, extraordinary things happen.

Détails de l'édition

• Éditeur: Bite-Sized Books
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1068280816
• ISBN 13: 9781068280818
• Reliure: Broché
• Nombre de pages: 235
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg