Managing Intellectual Property Today: Catching the next wave and anchoring its value (Winning with IP) - Couverture souple

Jolly, Adam

Couverture souple

ISBN 10 : 106856444X ISBN 13 : 9781068564444

Editeur : Novaro Publishing, 2026

Synopsis

How IP is igniting the next wave of growth and anchoring its value

For ventures now scaling, at least 80 percent of their value is ultimately going to rest on their intellectual property, if all goes to plan. Yet it’s a far from certain outcome. Time and again, IP can appear strong on paper but unravel at different points through the growth cycle. No one size or shape of solution fits all. It varies for each venture, depending on how the principals find the right combination of IP to give themselves freedom to operate, the leverage to negotiate, the framework to collaborate, the strength to hold their ground and the flexibility to pivot. In this book, IP leaders of today and tomorrow draw on real-life commercial scenarios to map out how ventures can make the right calls to turn their IP into a high-growth asset with the capacity to double or triple in value, not just once, but repeatedly.

COMMENTS

‘A timely, practical companion to the complexities of fully extracting value from IP activities … it speaks in a language that founders understand: outcomes, options and trade-offs’
Audrey Yap, managing partner, Yusarn Audrey and co-founder, High-growth Technology Business Initiative

‘For the next wave of tech ventures, this book is really valuable in making clear how IP turns their ideas into growth and impact in a way that is easy – and interesting – to follow.
Ed Cole, head of Innovate UK’s ICURe regional hub in London and the South East

‘The contributions to the 2026 edition compellingly illustrate that IP should not be viewed as an isolated legal discipline, but rather as an integral component of growth strategies, investor logic, scalability and technological innovation.
Marie Vandersanden, founder and partner, TourismLawyers

CONTENTS

(1) Effective IP for deep tech (2) IP priorities for investors as ventures scale (3) IP strategy in the telescope (4) Identifying the winning technologies in your portfolio (5) Platform technology powered by intellectual assets (6) Trade secrets or patents? The eight questions to ask (7) The UPC’s growing influence on European innovation (8) Innovating with AI and data in the EU (9) IP that grows beyond failure (10) Anchoring AI’s value (11) Innovation in the second and third wave (12) Lean IP (13) Beyond the IP pipeline: becoming more than a developer (14) Patenting machine learning (15) The UCE effect: has it changed the way we litigate?

A propos du livre

À propos de l'auteur

CONTRIBUTORS

European Patent Office • European Innovation Council • Licensing Executives Society International • High-growth Technology Business Initiative • Yusarn Audrey • Asean IP • Globalator • Cohausz & Florack • Santarelli Group • Grunecker • Meissner Bolte • Patentship • Weickmann • Oliver Baldus • Armin K Bohmann • Pfiz/Gauss • BDPE


EDITOR

Adam Jolly is a business writer, editor and publisher who specialises in growth, innovation, technology and leadership. He has produced titles for many leading organisations and has written extensively about the challenges facing entrepreneurs, innovators and leaders. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.

Détails de l'édition

• Éditeur: Novaro Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 106856444X
• ISBN 13: 9781068564444
• Reliure: Tapa blanda
• Nombre de pages: 162
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.es/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg