Get Referred: How to Increase Sales Velocity, Volume, and Value - Couverture souple

Brown, Andrew Z.

Couverture souple

ISBN 10 : 1068894601 ISBN 13 : 9781068894602

Editeur : Use my own Imprint, 2024

Synopsis

In Get Referred. How to Increase Sales Velocity, Volume, and Value, Andrew Z. Brown, the father of Business-to-Business (B2B) referral programs, provides a reader-friendly “how to” guide that is instantly usable by anyone on the hook for generating revenues. He draws on 30+ years of helping organizations accelerate sales in fast-moving technology companies, well-established financial institutions, conservative professional service firms, and marketing agencies across North America.

Get Referred. How to Increase Sales Velocity, Volume, and Value is unlike other books aimed at improving sales in ways that are truly meaningful to anyone selling products or services, B2B (or B2G). The book is organized clearly so that readers can immediately:

• Find value by focusing on “Key Takeaways” and “Objectives” that precede each section
• Focus on sections that are most relevant to them based on their “use case”
• Apply the tools and frameworks that have been used in organizations across industries

The book includes practical tools, frameworks, summaries, and action items so that readers can:

• Roll out a referral program as a short-term pilot project to validate its results
• Implement a program as part of an organization’s day-to-day sales processes

If you are responsible for selling big-ticket products or services B2B or B2G, Get Referred. How to Increase Sales Velocity, Volume, and Value provides you with practical to-do’s that will see you leverage referral sources better than you ever thought possible. Because the book summarizes referral source-related research, translates that research into actionable items, and includes practical tools, it serves as the definitive reference source and as a hands-on workbook.

“As an enterprise sales executive, I've found immense value in Get Referred. It stands out as a comprehensive guide filled with actionable insights and practical tools to enhance sales processes immediately.”
– TruCommerce, Regional Vice President, Shawn McEwen.

“Get Referred is a fast read with every section delivering something you can use today.
It is so well organized that other business books should use it as a standard.”
Bennett Gold LLP – Managing Partner, Robert Gold MBA, FCPA, FCA

"Get Referred is my definitive reference source and practical hands-on workbook for managing and planning my referral programs. I know of no other method that accelerates high-value deals with such consistency."
- ThinData: A Transcontinental Company, Executive Vice President, Sales & Marketing, Wayne Carrigan

Détails de l'édition

• Éditeur: Use my own Imprint
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1068894601
• ISBN 13: 9781068894602
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg