Principles of Marketing (2025) - Couverture souple

Gomez Albrecht, Maria; Green, Mark; Hoffman, Linda

 
9781069271549: Principles of Marketing (2025)
Couverture souple
ISBN 10 : 1069271543 ISBN 13 : 9781069271549
Editeur : Independently published, 2025

Synopsis

Includes all Errata as of January 2025.

Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 10 
1069271543
ISBN 13 
9781069271549
Reliure
Broché
Nombre de pages
700
Coordonnées du fabricant
non disponible
Personne responsable
non disponible