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The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics - Couverture souple

PH.D., Christophe Morin

 
9781070732237: The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, and Ethics
Couverture souple
ISBN 10 : 1070732230 ISBN 13 : 9781070732237
Editeur : Independently published, 2019

Synopsis

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1070732230
ISBN 13 
9781070732237
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg