Consumer Research Methods in Food Science - Couverture rigide

Couverture rigide

ISBN 10 : 1071629999 ISBN 13 : 9781071629994

Editeur : Humana, 2023

Synopsis

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

Détails de l'édition

• Éditeur: Humana
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1071629999
• ISBN 13: 9781071629994
• Reliure: Relié
• Nombre de pages: 484
• Éditeur: Gómez-Corona Carlos, Rodrigues Heber
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne