Consumer Research Methods in Food Science - Couverture souple

9781071630013: Consumer Research Methods in Food Science

Couverture souple

ISBN 10 : 1071630016 ISBN 13 : 9781071630013

Editeur : Humana, 2023

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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Humana
Date d'�dition: 2023
Langue: anglais
ISBN 10: 1071630016
ISBN 13: 9781071630013
Reliure: Broch�
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9781071629994: Consumer Research Methods in Food Science

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ISBN 10 : 1071629999 ISBN 13 : 9781071629994
Editeur : Springer-Verlag New York Inc., 2023
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Humana, 2023 (Couverture souple)

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