Consumer Research Methods in Food Science - Couverture souple

Couverture souple

ISBN 10 : 1071630016 ISBN 13 : 9781071630013

Editeur : Humana, 2023

Synopsis

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

Détails de l'édition

• Éditeur: Humana
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1071630016
• ISBN 13: 9781071630013
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible