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Marketing Operations: Make the Transformation (2nd Edition) - Couverture souple

Barhoum, Joe

 
9781072088257: Marketing Operations: Make the Transformation (2nd Edition)

Synopsis

This textbook covers how to leverage the behavior data provided by the rise of technology and eCommerce. Students shall learn how to the buying behavior of consumers can be captured and measured to strengthen marketing campaigns and infuse operational processes into their traditional workflows; proving their impact to revenue to all stakeholders.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.