Dead Fish: Humor and Satire in Political Advertising - Couverture souple

Seder, Deno

Couverture souple

ISBN 10 : 1073575039 ISBN 13 : 9781073575039

Editeur : Independently published, 2019

Synopsis

Humor and satire are powerful weapons in political advertising. In my ads and videos, I’ve used a dead fish as a prop and a 2,000 pound Brahman bull as an actor. I’ve also used chickens, pigs, horses, goats, a camel, a 1949 Mercury, a kazoo band, women on drugs, professional wrestlers, floating hamburgers, a funeral hearse, scantily clad showgirls – whatever it took to get people’s attention, amuse them, inform them and get them to vote for my candidate or against the opponent.

Psychologist Carol Moog offered this theory to the New York Times: “Humor gives people a way to vicariously express their aggression. It appeals to their intellect and makes them feel bright.” Hopefully, you’ll feel bright (and amused) after reading this book.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1073575039
• ISBN 13: 9781073575039
• Reliure: Broché
• Nombre de pages: 286
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg