Be Relevant! How Brands Rise to the Top: A Practical Guide to Service Design (Non-Profit Edition) - Couverture souple

Slater, Steven J.

 
9781077299603: Be Relevant! How Brands Rise to the Top: A Practical Guide to Service Design (Non-Profit Edition)

Synopsis

Business and organizations are turning to service designers to develop successful lines of service. Service design is a non-aesthetic field of practice, in the same category of product and industrial design. Practitioners use the field’s techniques for innovation and to position services to best compete in the services sector.

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