Cultural Intelligence effect on European Beer Producers Export Strategy: A research study on business leaders cultural intelligence effect on entrepreneurial international initiatives - Couverture souple

Stolz MSc, Robert

Couverture souple

ISBN 10 : 107738100X ISBN 13 : 9781077381001

Editeur : Independently published, 2019

Synopsis

For the gradually internationalizing European beer producing industry, Cultural Intelligence (CQ) of the CEOs is proposed as a differentiating factor leading some breweries to internationalize while others do not. A sample of 72 breweries were surveyed to discover if their CEO’s CQ could explain their propensity for export. Control variables: size of brewery, years on the job, time spent abroad and # of int’l contacts among others were included in the analysis of the brewery’s (international) operations. Significant support was found to support the hypothesis that the higher a CEO’s CQ, the more likely the CEO is to embark on an international exporting strategy. It was the first empirical study of its kind to link CEO CQ to propensity for exporting and contributes to the fields of firm internationalization, leadership effect on firm performance and cultural intelligence.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 107738100X
• ISBN 13: 9781077381001
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg