Innovation for Survival: A Practical Guide to Corporate Innovation - Couverture souple

Aiello, Dr Roberto

Couverture souple

ISBN 10 : 1079309136 ISBN 13 : 9781079309133

Editeur : Independently published, 2019

Synopsis

Innovation is not a nice-to-have, it is necessary for survival. Today’s companies need to worry about incumbents disrupting their business. Nine out of 10 Fortune 500 companies in 1955 disappeared from the list by 2016. Given the world’s continuous acceleration, it’s more important than ever for businesses to be nimble. Not only do new technologies enter and disrupt existing markets, but product development cycles are also reduced. Business models are the most important change in the current landscape, where new models replace existing models, providing better value to customers and the companies themselves.Many books have been written on this topic and about how to create innovation. However, most of them include high level principles, not details on how to create innovation that makes a difference. This book describes how we created an innovation group to fuel innovation and organic growth, and provides a practical guide, walking through the many mistakes and learnings along the way. We tried various approaches, made mistakes along the way and learned until we developed a system that works. One of the basic assumptions is that business innovation is a business problem, not a technology problem, and as such, it must be developed accordingly. Team and processes are designed consistently with that assumption. This book will be useful to anybody who is interested in innovation in the real world and who is not afraid to fail. The book walks through the steps we followed and hopefully will serve as a starting point to others who need to solve the same problem.The author is a well-known technologist and entrepreneur, a Silicon Valley’s expert in innovation who was part of labs such as Interval Research, Disney Research and Google ATAP, before founding Itron Idea Labs.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1079309136
• ISBN 13: 9781079309133
• Reliure: Broché
• Nombre de pages: 132
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg