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The Five Step Marketing Plan: Finding your company's direction through focus, strategy, tactics, implementation and evaluation - Couverture souple

English, Lewis

 
9781086723168: The Five Step Marketing Plan: Finding your company's direction through focus, strategy, tactics, implementation and evaluation

Synopsis

The Five Step Marketing Plan:Setting your business apart through focus, strategy, tactics, implementation and evaluationA good marketing plan needs a good plan. This book will take both beginners and experts through a step-by-step guide from the creation of a focus and strategy, the different tactics at your disposal, and how to deliver them, right through to evaluating your plan after it’s finished.This book provides you with a framework to build a plan that is unique to your business, because your business is unique.At the end of this journey you will have gained the followingCompany mission, vision and priorityBetter understanding of your customersVoice, tone and style that will make you irresistible to your customers Marketing strategies that delivers consistent growth and improved reputationA complete guide to the tactics available to you, and the best way to use themA way to evaluate and justify your marketingConfidence in you marketing

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