Under the Influence - How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior - Couverture souple

Ratcliff, Trey

 
9781091586550: Under the Influence - How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior
Couverture souple
ISBN 10 : 1091586551 ISBN 13 : 9781091586550
Editeur : Independently published, 2019

Synopsis

Join photographer Trey Ratcliff, of the #1 travel photography blog StuckinCustoms.com, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake “Influencers” - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it’s possible to stay zen on the Internet - without needing to unplug completely.

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Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1091586551
ISBN 13 
9781091586550
Reliure
Broché
Nombre de pages
378
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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