The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers - Couverture souple

Conlon, Jerome; Morris, Langdon

 
9781097110025: The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers
Couverture souple
ISBN 10 : 1097110028 ISBN 13 : 9781097110025
Editeur : Independently published, 2019

Synopsis

Marketing’s role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to “the other side.” The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.

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Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1097110028
ISBN 13 
9781097110025
Reliure
Broché
Nombre de pages
299
Coordonnées du fabricant
non disponible
Personne responsable
non disponible