The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers - Couverture souple

Conlon, Jerome; Morris, Langdon

Couverture souple

ISBN 10 : 1097110028 ISBN 13 : 9781097110025

Editeur : Independently published, 2019

Synopsis

Marketing’s role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to “the other side.” The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1097110028
• ISBN 13: 9781097110025
• Reliure: Broché
• Nombre de pages: 299
• Coordonnées du fabricant: non disponible