Synopsis
Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.
You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems.
With this book, you'll learn:
- How to design the right things by understanding value, diagnostics, and probability
- How to conduct UX research and analysis without the luxury of time or money
- The most important aspects of common digital business models
- Methods for getting things done under less-than-ideal circumstances
- How to avoid common pitfalls caused by inexperience
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Joel is the founder of Peekerton, a company that does confidential user experience analysis and design for high-value clients like global private equity investors, new corporate ventures, and strategic agencies. As a UX Architect his work represents hundreds of millions of users and billions of dollars in investments, including some of the most famous companies in the world.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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UX for Business: How to Design Valuable Digital Companies [Paperback] Marsh, Joel
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UX for Business: How to Design Valuable Digital Companies (Paperback or Softback)
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Paperback. Etat : New. Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX.Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools.You'll learn:The most important aspects of common digital business modelsHow to conduct UX research and analysis without the luxury of time or moneyMethods for getting things done under less-than-ideal circumstancesA design approach that emphasizes value, diagnostics, and probabilityHow to avoid common pitfalls caused by inexperience. N° de réf. du vendeur LU-9781098110598
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Paperback. Etat : New. Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a young designer trying to design something new or a designer who works with lots of different products and stakeholders, UX for Business is your missing guide to real-world UX.Intermediate designers and beginners alike will not only learn the business of design but also how to think about design as a professional. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, and how to gain the attention your work deserves. You'll explore the practical aspects of many common types of online businesses, from ecommerce and social platforms to productivity tools.You'll learn:The most important aspects of common digital business modelsHow to conduct UX research and analysis without the luxury of time or moneyMethods for getting things done under less-than-ideal circumstancesA design approach that emphasizes value, diagnostics, and probabilityHow to avoid common pitfalls caused by inexperience. N° de réf. du vendeur LU-9781098110598
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UX for Business: How to Design Valuable Digital Companies
Edité par
O'Reilly Media, 2024
ISBN 10 : 1098110595
ISBN 13 : 9781098110598
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