How To Write Letters That Win (1911) - Couverture souple

The System Company

Couverture souple

ISBN 10 : 1104868687 ISBN 13 : 9781104868680

Editeur : Kessinger Publishing Co, 2009

Synopsis

""How To Write Letters That Win"" is a guidebook written by The System Company in 1911 that provides practical tips and strategies for writing effective letters. The book covers a wide range of topics, including the importance of clear and concise language, the use of persuasive techniques, and the proper formatting and structure of letters. It includes numerous examples of successful letters and provides advice on how to tailor letters to specific audiences and situations. The book is intended for anyone who wants to improve their letter-writing skills, whether for personal or professional purposes. Overall, ""How To Write Letters That Win"" is a valuable resource for anyone looking to communicate more effectively through the written word.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

A propos du livre

Présentation de l'éditeur

WHAT YOU CAN MAKE YOUR LETTERS DO

Read the Rules

Two kinds of letters cross every desk. One — paper, ink and formality — goes the way of the waste basket. The other — logical, human appeal — draws the eye, grips, sways, convinces.

One is the product of careless routine; the other of conscious creation.

A strong letter springs from a mind's eye model, like the architect's drawing, the builder's bridge.

Make your letters magnetic — make them stand out — make them dominate each reader's morning mail.

You can do it — if you will master the principles, read the rules, put yourself into the work.

* * * * * * *

Topics Covered

A well-balanced sales letter; An average sales letter, showing typical faults; The same letter rewritten and corrected; An example of bad margins and type arrangement; An example of correct margins and type arrangement; A good letter, showing how attention may be won; A letter that holds interest; A letter correctly using argument and proof; A poor letter, showing too brief reply to an inquiry; A reply to an inquiry, showing how interest may be further stimulated; A letter cleverly embodying inducement; A follow-up that brought results; A follow-up showing typical faults; The same, rewritten and corrected; A good letter, leading' the reader from mutual ground to the buying point; A poor letter, lacking personality and specific appeal; The same proposition put in real man to man talk; A sales letter in which the seller's interest crowds out the "you" element; The same letter rewritten from the buyer's viewpoint; A good commercial collection letter; A complaint and an untactful reply; A reply in which tact is shown.

Détails de l'édition

• Éditeur: Kessinger Publishing Co
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1104868687
• ISBN 13: 9781104868680
• Reliure: Broché
• Nombre de pages: 132
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne