Strategic Customer Management: Integrating Relationship Marketing and CRM - Couverture rigide

Payne, Adrian; Frow, Pennie

9781107014961: Strategic Customer Management: Integrating Relationship Marketing and CRM

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ISBN 10 : 1107014964 ISBN 13 : 9781107014961

Editeur : Cambridge University Press, 2013

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The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos des auteurs

Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.

Dr Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing Programme at the University of Sydney Business School, Australia.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Cambridge University Press
Date d'�dition: 2013
Langue: anglais
ISBN 10: 1107014964
ISBN 13: 9781107014961
Reliure: Reli�
Nombre de pages: 542
Coordonn�es du fabricant: non disponible
Personne responsable: Avery
https://www.avery.fr/

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Strategic Customer Management: Integrating Relationship Marketing and CRM

Payne, Adrian; Frow, Pennie

Edit� par Cambridge University Press, 2013

ISBN 10 : 1107014964 ISBN 13 : 9781107014961

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Strategic Customer Management

Payne, Adrian|Frow, Pennie

Edit� par Cambridge University Press, 2018

ISBN 10 : 1107014964 ISBN 13 : 9781107014961

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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. N� de r�f. du vendeur 447213519

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Strategic Customer Management: Integrating Relationship Marketing and Crm

Payne, Adrian/ Frow, Pennie

Edit� par Cambridge Univ Pr, 2013

ISBN 10 : 1107014964 ISBN 13 : 9781107014961

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Hardcover. Etat : Brand New. 500 pages. 10.00x7.75x1.25 inches. In Stock. This item is printed on demand. N� de r�f. du vendeur __1107014964

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Strategic Customer Management (Hardcover)

Adrian Payne

Edit� par Cambridge University Press, Cambridge, 2013

ISBN 10 : 1107014964 ISBN 13 : 9781107014961

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Hardcover. Etat : new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de r�f. du vendeur 9781107014961

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Strategic Customer Management (Hardcover)

Adrian Payne

Edit� par Cambridge University Press, Cambridge, 2013

ISBN 10 : 1107014964 ISBN 13 : 9781107014961

Neuf Couverture rigide

Vendeur : CitiRetail, Stevenage, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781107014961

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