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Creating New Markets in the Digital Economy: Value and Worth - Couverture rigide

Ng, Irene C. L.

 
9781107049352: Creating New Markets in the Digital Economy: Value and Worth
Couverture rigide
ISBN 10 : 1107049350 ISBN 13 : 9781107049352
Editeur : Cambridge University Press, 2014

Synopsis

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

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À propos de l'auteur

Irene Ng is Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation (IIPSI) at WMG, University of Warwick. She was an entrepreneur for 16 years as CEO of SA Tours, one of the largest tour operators in Southeast Asia, and the founder of Empress Cruise Lines, which she had built into a venture worth US$250 million in annual turnover by the time she sold it in 1996. Since becoming an academic in 1997, Professor Ng has received global recognition for her work in value, new business models and service systems, with 22 journal articles, three books and national appointments such as the ESRC/AIM Services Fellow in 2008 and ESRC/NIHR Fellow in 2009.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1107049350
ISBN 13 
9781107049352
Reliure
Relié
Nombre de pages
260
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781107627420: Creating New Markets in the Digital Economy: Value And Worth

Edition présentée

ISBN 10 :  1107627427 ISBN 13 :  9781107627420
Editeur : Cambridge University Press, 2014
Couverture souple