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Synopsis
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
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À propos des auteurs
Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.
Dr Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing Programme at the University of Sydney Business School, Australia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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Cambridge University Press, 2015
ISBN 10 : 1107649226
ISBN 13 : 9781107649224
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781107649224. N° de réf. du vendeur 9992707
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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Cambridge University Press, 2013
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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ISBN 13 : 9781107649224
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Strategic Customer Management (Paperback)
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ISBN 10 : 1107649226
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Paperback. Etat : new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781107649224
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Strategic Customer Management: Integrating Relationship Marketing and Crm
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Paperback. Etat : Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock. This item is printed on demand. N° de réf. du vendeur __1107649226
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Strategic Customer Management (Paperback)
Edité par
Cambridge University Press, Cambridge, 2013
ISBN 10 : 1107649226
ISBN 13 : 9781107649224
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Paperback
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Paperback. Etat : new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781107649224
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Strategic Customer Management
Edité par
Cambridge University Press, 2015
ISBN 10 : 1107649226
ISBN 13 : 9781107649224
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. N° de réf. du vendeur 447222069
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Strategic Customer Management (Paperback)
Edité par
Cambridge University Press, Cambridge, 2013
ISBN 10 : 1107649226
ISBN 13 : 9781107649224
Neuf
Paperback
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Paperback. Etat : new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781107649224
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