Service Business Development: Strategies For Value Creation In Manufacturing Firms - Couverture souple

Fischer, Thomas

Couverture souple

ISBN 10 : 1107652073 ISBN 13 : 9781107652071

Editeur : Cambridge University Press, 2014

Synopsis

A thorough overview of the strategies available for value creation through service business development.

A propos du livre

À propos des auteurs

Thomas Fischer has been a research associate at the Institute of Technology Management at the University of St Gallen. His research interests lie in service business development, service innovation and the internationalization of the value chain in manufacturing companies. He completed his Ph.D. in 2010.

Heiko Gebauer is Associate Professor at the Swiss Federal Institute of Aquatic Science and Technology (Eawag) and at the Institute of Technology Management at the University of St Gallen. His research focuses on service and innovation management in infrastructure sectors, service business development in manufacturing companies and value creation in public transit services. He is also an adjunct professor at the Service Research Center at the Karlstad University in Sweden.

Elgar Fleisch is Professor of Technology Management and Director of the Institute of Technology Management at the University of St Gallen. He is also Professor of Information Management at the Swiss Federal Institute of Technology Zurich (ETHZ). His research focuses on the economic impacts and infrastructures of ubiquitous computing. He is co-chair of research of Auto-ID Labs, co-founder of several university spin-offs and serves as a member of multiple management boards and academic steering committees.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1107652073
• ISBN 13: 9781107652071
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France