Transnational Management: Text and Cases in Cross-Border Management - Couverture souple

Bartlett, Christopher A.; Beamish, Paul W.

Couverture souple

ISBN 10 : 1108436692 ISBN 13 : 9781108436694

Editeur : Cambridge University Press, 2018

Synopsis

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.

A propos du livre

À propos des auteurs

Christopher A. Bartlett is Professor Emeritus at Harvard Business School. His research and teaching have focused on strategic and organizational challenges confronting managers in multinational corporations. He is the author or co-author of nine books, including Managing across Borders: The Transnational Solution (co-authored with Sumantra Ghoshal, 2002), which was named by the Financial Times as one of the 50 most influential business books of the twentieth century. He has also researched and written over 100 case studies and teachings notes, and is Harvard's best-selling case author with over 6 million copies sold. In 2001, he received the Academy of Management's International Division's Distinguished Scholar Award. His is a Fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum.

Paul W. Beamish is the Canada Research Chair in International Business at the Ivey Business School, University of Western Ontario. He has received best research awards from the Academy of Management and the Academy of International Business. He was previously Editor-In-Chief of the Journal of International Business Studies. His cases have been studied over 3 million times, with over 20 winning awards. In 2012, he was the recipient of the International Management Outstanding Educator Award and, in 2017, the recipient of the International Management Eminent Scholar Award, both from the Academy of Management. He is the editorial director of Ivey Publishing, and director of Ivey's International Business Institute. He is a Fellow of the Academy of International Business, Royal Society of Canada, and Asia Pacific Foundation of Canada.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1108436692
• ISBN 13: 9781108436694
• Reliure: Broché
• Nombre de pages: 570
• Coordonnées du fabricant: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italie