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Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago - Couverture souple

Pasotti, Eleonora

 
9781108438612: Political Branding in Cities: The Decline of Machine Politics in Bogota, Naples, and Chicago
Couverture souple
ISBN 10 : 110843861X ISBN 13 : 9781108438612
Editeur : Cambridge University Press, 2017

Synopsis

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia, and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.

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À propos de l'auteur

Eleonora Pasotti is currently Assistant Professor of Politics at the University of California, Santa Cruz. She holds a B.Sc. in economics and a master's degree in philosophy of the social sciences from the London School of Economics and Political Science, and a Ph.D. in political science from Columbia University, New York. Her research explores the dynamics of preference formation, explored through an analysis of the transformation of patronage politics.

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Éditeur
Cambridge University Press
Date d'édition
2017
Langue
anglais
ISBN 10 
110843861X
ISBN 13 
9781108438612
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

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