Scenario Thinking: A Historical Evolution of Strategic Foresight - Couverture souple

MacKay, R

 
9781108469005: Scenario Thinking: A Historical Evolution of Strategic Foresight
Couverture souple
ISBN 10 : 1108469000 ISBN 13 : 9781108469005
Editeur : Cambridge University Press, 2018

Synopsis

This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.

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Éditeur
Cambridge University Press
Date d'édition
2018
Langue
anglais
ISBN 10 
1108469000
ISBN 13 
9781108469005
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

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