Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation - Couverture rigide

Weisberg, Robert W.

Couverture rigide

ISBN 10 : 1108479405 ISBN 13 : 9781108479400

Editeur : Cambridge University Press, 2020

Synopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

A propos du livre

À propos de l'auteur

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1108479405
• ISBN 13: 9781108479400
• Reliure: Relié
• Nombre de pages: 420
• Coordonnées du fabricant: Cambridge University Press; https://www.cambridge.org/; ; Via Honduras,15; Pomezia; Italia; 71; Italie