Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation - Couverture rigide

Weisberg, Robert W.

9781108479400: Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

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ISBN 10 : 1108479405 ISBN 13 : 9781108479400

Editeur : Cambridge University Press, 2020

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Discover how creativity depends on inside-the-box thinking―that's right, not outside the box―and a new perspective on creative thinking.

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� propos de l?auteur

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

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�diteur: Cambridge University Press
Date d'�dition: 2020
Langue: anglais
ISBN 10: 1108479405
ISBN 13: 9781108479400
Reliure: Reli�
Nombre de pages: 420
Coordonn�es du fabricant: non disponible
Personne responsable: Avery
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Rethinking Creativity (Hardcover)

Robert W. Weisberg

Edit� par Cambridge University Press, Cambridge, 2020

ISBN 10 : 1108479405 ISBN 13 : 9781108479400

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Hardcover. Etat : new. Hardcover. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box. This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781108479400

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Weisberg, Robert W.

Edit� par Cambridge University Press, 2020

ISBN 10 : 1108479405 ISBN 13 : 9781108479400

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Weisberg, Robert W.

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ISBN 10 : 1108479405 ISBN 13 : 9781108479400

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Robert W. Weisberg

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Hardcover. Etat : Brand New. 501 pages. 9.75x7.00x1.25 inches. In Stock. This item is printed on demand. N� de r�f. du vendeur __1108479405

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Weisberg, Robert W.

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Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Robert W. Weisberg

Edit� par Cambridge University Press, 2020

ISBN 10 : 1108479405 ISBN 13 : 9781108479400

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Rethinking Creativity

Weisberg, Robert W.

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ISBN 10 : 1108479405 ISBN 13 : 9781108479400

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Etat : New. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That s right! Not outside the box. This book presents creativity as a concept that builds on what. N� de r�f. du vendeur 395244318

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Rethinking Creativity (Hardcover)

Robert W. Weisberg

Edit� par Cambridge University Press, Cambridge, 2020

ISBN 10 : 1108479405 ISBN 13 : 9781108479400

Neuf Couverture rigide

impression � la demande

Vendeur : CitiRetail, Stevenage, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box. This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781108479400

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