Innovating for the Middle of the Pyramid in Emerging Countries - Couverture rigide

Couverture rigide

ISBN 10 : 1108480195 ISBN 13 : 9781108480192

Editeur : Cambridge University Press, 2021

Synopsis

Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.

A propos du livre

À propos des auteurs

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, AIB Fellow, and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; capability upgrading, mainly technological capabilities; and governance issues, especially corruption in international business. He received a Ph.D. from MIT and an honorary doctorate from Copenhagen Business School.

Miguel A. Montoya is Full Professor and was the Director of the Graduate School at Tecnológico de Monterrey, Mexico. He is country representative at AIB-LAC and a founding member of the Fudan Latin America University Consortium. He has published on international business and economics, particularly emerging market multinationals, trade and investment China-Latin America. He co-edited the book Mexican Multinationals published by Cambridge University Press. He received a Ph.D. from Universitat Autonoma de Barcelona, Spain.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1108480195
• ISBN 13: 9781108480192
• Reliure: Relié
• Nombre de pages: 300
• Éditeur: Cuervo-Cazurra Alvaro, Montoya Miguel A.
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France