Synopsis
Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.
Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Mexican Multinationals: Building Multinationals in Emerging Markets
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Cambridge University Press, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
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Mexican Multinationals: Building Multinationals in Emerging Markets
Edité par
Cambridge University Press, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Prior Books Ltd, Cheltenham, Royaume-Uni
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Hardcover. Etat : Like New. First Edition. Firm, square and tight with sturdy hinges, just showing a few minor rubs and some mild cosmetic wear. Hence a non-text page is stamped 'damaged'. Despite such this book is in nearly new condition. Thus the contents are crisp, fresh and clean. It has no pen-marks and is not from a library so no such stamps or labels. Offered for sale at a very sensible price. N° de réf. du vendeur 118817
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Mexican Multinationals (Hardcover)
Edité par
Cambridge University Press, Cambridge, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
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Hardcover. Etat : new. Hardcover. Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781108480611
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Mexican Multinationals
Edité par
Cambridge University Press, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
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Mexican Multinationals
Edité par
Cambridge University Press, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
Neuf
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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Mexican Multinationals (Hardcover)
Edité par
Cambridge University Press, Cambridge, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
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Hardcover. Etat : new. Hardcover. Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad. A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781108480611
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Mexican Multinationals: Building Multinationals in Emerging Markets
Edité par
Cambridge Univ Pr, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
Neuf
Couverture rigide
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 736 pages. 9.00x6.00x2.00 inches. In Stock. N° de réf. du vendeur __1108480616
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Mexican Multinationals: Building Multinationals in Emerging Markets
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Etat : New. A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one de. N° de réf. du vendeur 251509822
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Mexican Multinationals: Building Multinationals in Emerging Markets
Edité par
Cambridge University Press, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
Neuf
Couverture rigide
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Mexican Multinationals : Building Multinationals in Emerging Markets
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Cambridge University Press Dez 2018, 2018
ISBN 10 : 1108480616
ISBN 13 : 9781108480611
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Buch. Etat : Neu. Neuware - Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals. N° de réf. du vendeur 9781108480611
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