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Mexican Multinationals: Building Multinationals in Emerging Markets - Couverture rigide

 
9781108480611: Mexican Multinationals: Building Multinationals in Emerging Markets
Couverture rigide
ISBN 10 : 1108480616 ISBN 13 : 9781108480611
Editeur : Cambridge University Press, 2018

Synopsis

Explains how managers can successfully build multinationals in emerging markets from the analysis of forty-one comparative cases of Mexican multinationals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, Boston. He was elected a Fellow of the Academy of International Business and to the Executive Committee of the International Management Division of the Academy of Management. He is co-editor of Global Strategy Journal.

Miguel A. Montoya is Professor of International Business and Economics at Tecnologico de Monterrey, Mexico. He is a member of the Academy of International Business and the National Council for Technology and Science (CONACYT-Mexico). He is also a member of the editorial board of Competition and Regulation in Network Industries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2018
Langue
anglais
ISBN 10 
1108480616
ISBN 13 
9781108480611
Reliure
Relié
Nombre de pages
762
Éditeur
Cuervo-Cazurra Alvaro, Montoya Miguel A.
Coordonnées du fabricant
Cambridge University Press
https://www.cambridge.org/

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