Strategic Decisions: The 30 Most Useful Models - Couverture rigide

Planellas, Marcel; Muni, Anna

Couverture rigide

ISBN 10 : 110848624X ISBN 13 : 9781108486248

Editeur : Cambridge University Press, 2019

Synopsis

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

A propos du livre

À propos des auteurs

Marcel Planellas has been a professor in the Department of Strategy and General Management at ESADE Business School (Ramon Llull University), Barcelona since 1986. As a consultant, he has directed strategy reflection processes and has worked as an independent board member.

Anna Muni is Head of Strategy and Innovation at Batllegroup and a professor of Brand Strategy at BAU Centro Universitario de Diseño de Barcelona (University of Vic – Central University of Catalonia). She has worked on brand creation, strategy, and development for some of the leading names in the mass consumption, tourism, telecommunications, financial services, and public administration sectors.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 110848624X
• ISBN 13: 9781108486248
• Reliure: Relié
• Nombre de pages: 202
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France