Principles of Integrated Marketing Communications - Couverture souple

Ang, Lawrence

9781108703116: Principles of Integrated Marketing Communications

Couverture souple

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Editeur : Cambridge University Press, 2021

Afficher les exemplaires de cette �dition comportant l?ISBN

6 D'occasion

De EUR 74,38

12 Neuf

De EUR 117,06

This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC).

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Prior to joining the Department of Marketing and Management in June 2007, Lawrence was a faculty member at the Macquarie Graduate School of Management (MGSM); and before that, he worked for many years as a senior marketing research consultant and manager. His current areas of research are competencies in customer relationship management, complaints handling, attention and creativity in advertising, neuromarketing and non-conscious effects of marketing stimuli, consumption and loyalty, social comparison, brand misconduct and product recall, brand valuation, personality and celebrity endorsement, materialism. Lawrence teaches in the area of marketing management, advertising and marketing research at undergraduate and postgraduate levels in Australia and overseas. He also contributes to executive training for various organisations. He consults in the area of advertising effectiveness and branding for various industries: fast-moving consumer goods, pharmaceuticals, telecommunications and finance.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurCambridge University Press
Date d'�dition2021
ISBN 10 1108703119
ISBN 13 9781108703116
ReliureBroch�
Langueanglais
Num�ro d'�dition2
Nombre de pages528
Coordonn�es du fabricantnon disponible

Acheter D'occasion

�tat : Satisfaisant

Ship within 24hrs. Satisfaction...

Afficher cet article

EUR 74,38

Autre devise

EUR 9,74 exp�dition depuis Etats-Unis vers France

Destinations, frais et d�lais

Ajouter au panier

Acheter neuf

Afficher cet article

EUR 117,06

Autre devise

EUR 4,75 exp�dition depuis Royaume-Uni vers France

Destinations, frais et d�lais

Ajouter au panier

R�sultats de recherche pour Principles of Integrated Marketing Communications

Image d'archives

Principles of Integrated Marketing Communications

Ang, Lawrence

Edit� par Cambridge University Press (edition 2), 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Ancien ou d'occasion Paperback

Vendeur : BooksRun, Philadelphia, PA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Good. 2. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N� de r�f. du vendeur 1108703119-11-1

Contacter le vendeur

Acheter D'occasion

EUR 74,38

Autre devise

Frais de port : EUR 9,74

De Etats-Unis vers France

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Principles of Integrated Marke

Ang, Lawrence

Edit� par Cambridge University Press, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Ancien ou d'occasion Couverture souple

Vendeur : SecondSale, Montgomery, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de r�f. du vendeur 00084267714

Contacter le vendeur

Acheter D'occasion

EUR 77,12

Autre devise

Frais de port : EUR 31,02

De Etats-Unis vers France

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image d'archives

Principles of Integrated Marketing Communications

Ang, Lawrence

Edit� par Cambridge University Press, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Neuf Couverture souple

Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : New. In. N� de r�f. du vendeur ria9781108703116_new

Contacter le vendeur

Acheter neuf

EUR 117,06

Autre devise

Frais de port : EUR 4,75

De Royaume-Uni vers France

Destinations, frais et d�lais

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Principles of Integrated Marketing Communications

Ang, Lawrence (Macquarie University, Sydney)

Edit� par Cambridge University Press, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Neuf Couverture souple

impression � la demande

Vendeur : moluna, Greven, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing. N� de r�f. du vendeur 414621774

Contacter le vendeur

Acheter neuf

EUR 117,93

Autre devise

Frais de port : EUR 9,70

De Allemagne vers France

Destinations, frais et d�lais

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Principles of Integrated Marketing Communications : An Evidence-Based Approach

Ang, Lawrence

Edit� par Cambridge University Press, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Neuf Couverture souple

Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : New. N� de r�f. du vendeur 42248284-n

Contacter le vendeur

Acheter neuf

EUR 113,08

Autre devise

Frais de port : EUR 17,84

De Royaume-Uni vers France

Destinations, frais et d�lais

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image d'archives

Principles of Integrated Marketing Communications: An Evidence-based Approach

Ang, Lawrence

Edit� par Cambridge Univ Pr, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Neuf Paperback

Vendeur : Revaluation Books, Exeter, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Brand New. 2nd edition. 528 pages. 10.04x7.56x0.91 inches. In Stock. N� de r�f. du vendeur __1108703119

Contacter le vendeur

Acheter neuf

EUR 120,03

Autre devise

Frais de port : EUR 11,89

De Royaume-Uni vers France

Destinations, frais et d�lais

Quantit� disponible : 1 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Principles of Integrated Marketing Communications (Paperback)

Lawrence Ang

Edit� par Cambridge University Press, Cambridge, 2021

ISBN 10 : 1108703119 ISBN 13 : 9781108703116

Neuf Paperback

Vendeur : CitiRetail, Stevenage, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : new. Paperback. Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC. This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9781108703116

Contacter le vendeur