The Economics of Platforms - Couverture souple

Belleflamme, Paul

Couverture souple

ISBN 10 : 1108710743 ISBN 13 : 9781108710749

Editeur : Cambridge University Press, 2021

Synopsis

Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

A propos du livre

À propos des auteurs

Paul Belleflamme is Professor of Economics at UCLouvain.

Martin Peitz is Professor of Economics at the University of Mannheim.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1108710743
• ISBN 13: 9781108710749
• Reliure: Broché
• Nombre de pages: 274
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France