International Business Strategy - Couverture souple

Verbeke, Alain

Couverture souple

ISBN 10 : 1108738370 ISBN 13 : 9781108738378

Editeur : Cambridge University Press, 2021

Synopsis

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

A propos du livre

À propos des auteurs

Dr Alain Verbeke is a professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business (HSB), University of Calgary (Canada). In 2014, Dr Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK). In 2019, he was appointed as a Dean's Circle distinguished research fellow at the College of Business, Florida International University (USA). He is also an adjunct professor at the Solvay Business School, University of Brussels – VUB (Belgium). He serves as the Editor-in-Chief of the Journal of International Business Studies – JIBS, and is an elected fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA).

Dr I. H. Ian Lee is an associate professor of International Business and Strategy at the Quinlan School of Business, Loyola University Chicago (USA). Dr Lee has published in leading journals in the areas of international business and entrepreneurship. He currently serves as an editorial board member for the Journal of International Management, Entrepreneurship Theory & Practice, and Asian Business & Management. Prior to joining academia, Dr Lee served for eight years as a deputy director at the Ministry of Trade, Industry and Energy in South Korea. He was the recipient of the 2018–19 Alan M. Rugman Visiting Research Fellowship at the Henley Business School, University of Reading (UK).

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1108738370
• ISBN 13: 9781108738378
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 514
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France