As If By Design - Couverture souple

Wasserman, Edward A.

Couverture souple

ISBN 10 : 1108745105 ISBN 13 : 9781108745109

Editeur : Cambridge University Press, 2021

Synopsis

The eureka moment is a myth. It is an altogether naïve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.

A propos du livre

À propos de l?auteur

Edward A. Wasserman is Professor of Psychology at the University of Iowa, USA, and has held visiting appointments in England, Russia, Japan, and France. He has published widely and received several prestigious awards in the areas of learning, memory, and cognition in people and animals.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1108745105
• ISBN 13: 9781108745109
• Reliure: Broché
• Nombre de pages: 334
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France