Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.
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Carmen Pérez-Llantada is the author of Scientific Discourse and the Rhetoric of Globalization (Continuum, 2012, Book Prize awarded by the Spanish Association for Anglo-American Studies). She is co-editor of Science Communication on the Internet (John Benjamins, 2019, Book Prize by the European Association of Languages for Specific Purposes. Horowitz Prize 2013 for the Best article published in English for Specific Purposes journal, Elsevier).
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Paperback. Etat : new. Paperback. At present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages. Through the perspective of genre analysis, this book examines the professional and public communication of science. It gives an updated view of traditional and emerging forms of communication, exploring the impact of the Internet, and providing an overview of the dynamics of languages, multilingualism and linguistic diversity. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781108792592
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