Optimal Distinctiveness - Couverture souple

Zhao, Eric Yanfei

 
9781108964876: Optimal Distinctiveness
Couverture souple
ISBN 10 : 1108964877 ISBN 13 : 9781108964876
Editeur : Cambridge University Press, 2022

Synopsis

Optimal distinctiveness – being both 'similar to' and 'different from' peers – is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.

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Éditeur
Cambridge University Press
Date d'édition
2022
Langue
anglais
ISBN 10 
1108964877
ISBN 13 
9781108964876
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
Avery
https://www.avery.fr/

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