Business Model Innovation - Couverture souple

Markides, Constantinos

Couverture souple

ISBN 10 : 1108995055 ISBN 13 : 9781108995054

Editeur : Cambridge University Press, 2023

Synopsis

Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation - such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1108995055
• ISBN 13: 9781108995054
• Reliure: Broché
• Nombre de pages: 70
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France