Media Effects Research: A Basic Overview - Couverture souple

Sparks, Glenn

Couverture souple

ISBN 10 : 1111344450 ISBN 13 : 9781111344450

Editeur : CENGAGE Learning Custom Publishing, 2012

Synopsis

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

A propos du livre

À propos de l?auteur

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.

Détails de l'édition

• Éditeur: CENGAGE Learning Custom Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1111344450
• ISBN 13: 9781111344450
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible